Retail is a chain reaction
The right store outcome depends on a set of connected choices.
A high-potential product cannot perform if it is missing from the right store. A media plan cannot work if it ignores local demand. A new location should be judged as a catchment, not a pin on a map.
ProductWhat earns more space and attention?
PlaceWhere does demand exist — and where should stock go?
ProfitWhich intervention improves revenue quality?
Assortment planning
Mine sales data to find your “home-run” products.
Move beyond headline best sellers. Identify the products, attributes and price bands that repeatedly outperform by store cluster, season, customer profile and commercial role.
- Hero SKU and long-tail opportunity mapping
- Store-cluster and locality-level product fit
- Gap analysis: what customers want but the range misses
Inventory planning
Plan demand upstream. Place supply where demand will happen.
Build a view of what to reorder from suppliers and how to distribute it across warehouses and stores with very different local demand patterns.
- Demand forecasting, stock cover and reorder logic
- Allocation by store potential, climate, capacity and sell-through
- Warehouse-to-store flows that reduce lost sales and overstock
Marketing
Build a city and store-aware media mix.
Use media mix modelling and store-level evidence to see which channels contribute where, then shift investment toward the city, store and calendar combination with the strongest incremental upside.
- Store and city sales response to media
- Budget reallocation by market maturity and local context
- Campaign calendars aligned to store demand moments
Pricing & markdown
Protect revenue with a smarter price and markdown rulebook.
Understand where willingness to pay is strong, where price sensitivity is high and when markdowns should accelerate sell-through without becoming margin leakage.
- Price elasticity by product, category and location
- Markdown timing, depth and aging management
- Revenue and margin guardrails for promotions
Store staff planning
Right-size staffing without under-serving demand.
Use the relationship between staff count, footfall, conversion, service needs and sales to create more grounded staffing and roster recommendations.
- Sales and conversion correlation with staff coverage
- Peak-hour and format-specific capacity planning
- Store-level right-sizing rather than broad averages
New store location
Choose catchments with a reason to win.
Evaluate new-store potential through the people, retail ecosystem, complementary brands, competition, access and demand profile around each catchment.
- Catchment, affluence and customer-profile analysis
- Competitive and complementary brand landscape
- Site shortlist and sales-potential logic