The Growth Street

Operators who care about what happens after the recommendation.

We bring strategic, analytical and execution experience across retail, ecommerce and performance marketing to the commercial decisions that move growth forward.

Why we exist

Consultants often leave a deck. Agencies often manage a task. Growth needs both the decision and the follow-through.

The Growth Street exists for teams that need an evidence-based partner who can move from commercial diagnosis to practical execution — across the systems that shape revenue, margin, demand and customer value.

Founders

Built by people who understand growth from the inside.

Co-founder · Growth strategy

Rakesh Lalwani

Retail and ecommerce growth leader with deep experience in commercial strategy, omnichannel growth, store operations, marketing and data-led decision making. Formerly led ecommerce and retail sales & marketing roles at Home Centre, and has led digital growth at Soch.

IIM Ahmedabad · BITS Pilani

Co-founder · Performance systems

Pankaj Jain

Performance and commerce specialist with hands-on experience across Meta, Google, marketplaces, quick commerce, SEO and growth experimentation. Brings analytical rigor to the link between channel performance and commercial outcomes.

BITS Pilani · Ex-JP Morgan

Co-founder · Media & marketplaces

Abhivandana Jain

Growth marketing professional with extensive experience across performance media, marketplaces, quick commerce, SEO, GEO and programmatic advertising, including work across Indian and Middle East market contexts.

ITM Mumbai · Programmatic expertise

Principles we work by

High standards for the work. Low tolerance for theatre.

Start with commercial truth

Revenue, margin, customer value, availability and capacity matter more than vanity outcomes.

Evidence before opinion

We use data to sharpen judgment, surface uncertainty and prevent confidence from outrunning proof.

Execution is part of the answer

Recommendations only matter when they fit the workflows, teams and constraints that must deliver them.

Design for reuse

The goal is not a single win. It is a better rule, habit, model or playbook your team can use again.

Keep the system human

Data helps teams decide. It does not replace the operational knowledge and judgment of the people closest to the work.

Who we work with

Businesses with real operating complexity — and the ambition to make it an advantage.

Multi-store retailers

Teams seeking a more disciplined system for store, range, supply, price, people and expansion decisions.

D2C brands

Brands ready to connect product, growth marketing, site experience and retention to customer value.

Channel-led businesses

Marketplace and quick-commerce businesses that want a more commercial approach to the digital shelf.

Category builders

Ambitious businesses looking for the next evidence-backed growth lever before scaling complexity compounds.

Let's make the next move count

Bring us the growth question your team cannot afford to answer by instinct alone.

We will help you determine the evidence required, the decision to make and the most practical way to move forward.

Start a conversation →